Baidu’s Move

January 11, 2006

Baidu will charge the end use for searching movie,ebook and software via its engine.

This move, i think, is not so smart.

First, it will lower down Baidu‘s image in the netizen. Personally I never put it so high. Actually, in the above link, a survey already shows that 90% of people say they’ll switch to another search on the paid fileds in Baidu.
Second, besides the increasing possibility of people trying to use another search replacement, according to baidu’s current position, doing so will distribute its focus, which may be the biggest root cause of loss to the battle against others, like Google China and Zhong Sou.


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